Distributed by the O'Neill-James Company of Chicago, this rear-mounted Aretino of around 1908 is a phonograph of Hawthorne and Sheble origin. The O'Neill-James company specialized in 'scheme' machines, in which the phonograph was given away free as part of a promotion.
A spring loaded contraption in the tone arm was intended to defend against Victor needle-in-the-groove patents. The Aretino was fitted with a 3" spindle, effectively locking the buyer into Aretino brand records.
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